✦ FAQs
Everything you
need to know.
A 50% deposit and a signed contract is required to lock in your shoot, with final payment made prior to your content being released.
If you would like your products returned, please include a return post bag. Otherwise, products will be stored for up to 6 months.
7-21 days from shoot date depending on current workload and creative concept. If you have a deadline, please let me know and I'll do everything I can to accommodate it!
Due to the nature of the work, no refunds will be issued. This is why your brief is so important. However, you may request a reshoot given a valid explanation.
A travel fee may be applied if a location is more than 30 minutes drive from where I live. This will be calculated during pre-production.
Absolutely! I operate seamlessly from anywhere in the world. In fact, 90% of my clients are located in Germany, the US and Canada. Simply ship me your products and I'll take it from there!
Fill out a short creative brief so I can understand what you're looking for and quote your project. The more detail you provide, the better I can tailor everything to your needs!
Absolutely! I use a platform called Milanote to draw up your pre-production where you can collaborate with me on creative ideas and shoot details. Once everything is fleshed out, you'll give a final approval before I start!
A brand photographer creates strategic, custom imagery that reflects a company's values and message, rather than just pretty pictures. Unlike a generic photographer, a brand photographer designs visuals to perform across e-commerce, social media and advertising, helping a business connect with its audience and stand out from competitors using stock or generic photos.
A product photographer focuses on capturing the product itself, while a brand photographer looks at the bigger picture: how that product communicates a brand's identity, values and positioning. My work sits at the intersection of both, combining commercial product photography with a strategic visual direction built specifically for food, beverage and product-based brands.
A visual strategy audit is a strategic review of all the visual content a brand has already published, across its website, social media and advertising. It identifies what is working, what is weakening the brand's image, and what needs to change, giving clear, actionable direction before investing in any new photography or video.
Most brands lose impact not because of poor quality photography, but because their visual communication is unclear or inconsistent across platforms. A visual audit finds exactly where that disconnect happens, so a brand can fix the root issue instead of producing more content that repeats the same mistakes.
An art director shapes the overall visual style of a project, deciding on elements like color, composition, styling and mood so that every image communicates a clear, consistent message. On a shoot, the art director translates a brand's vague ideas into a precise creative direction, coordinating everything from props to lighting to ensure the final result matches the brand's vision.
An art director helps a brand move from a vague feeling of "something is off" to a precise, coherent visual identity. This means clearer briefs, fewer reshoots, content that looks intentional rather than improvised, and a visual presence that is recognisable across every channel, from social media to e-commerce to paid advertising.
A creative director typically sets the overall strategic vision for a brand or campaign, while an art director focuses on executing that vision through visual elements like color, composition and styling. For most small to mid-sized brands, one person, like myself, often covers both roles, translating brand strategy directly into the visual assets that bring it to life.
Brand photography pricing depends on the scope of the project, the number of deliverables and the level of creative direction involved. I offer one-off productions as well as monthly retainer packages, so brands can choose between a single project and an ongoing, predictable content partnership.
It is worth investing in new photography when launching a new product, refreshing a brand identity, scaling paid advertising, or noticing that current visuals feel inconsistent across platforms. Many brands choose to start with a visual strategy audit first, to make sure the new content solves the right problem from the beginning.
I work primarily with food, beverage and product-based brands that need premium visual content for e-commerce, advertising and social media. This includes growing brands looking to level up their image, small marketing teams that need a reliable creative partner, and agencies looking for a trusted supplier for their clients.
Food and product photography is the creation of styled, commercial images of food, drinks and physical products, designed to make them look appealing and to drive sales on e-commerce sites, social media and advertising. It typically involves careful styling, lighting and set design to highlight texture, color and detail.
Consistent visuals build trust and recognition. When a brand's content looks coherent across its website, social media and ads, audiences form a clearer impression of what the brand stands for, which makes it easier to remember, easier to trust and ultimately easier to buy from.
A content retainer is a monthly subscription-style arrangement where a brand receives a fixed amount of fresh photography or video content every month, instead of booking individual shoots one at a time. It gives brands predictable costs, priority booking and a consistent visual output without the back and forth of starting from scratch each time.
DIY photos can work for very early-stage brands on a tight budget, but they rarely communicate the same level of quality or strategic intention. A professional photographer brings styling, lighting and creative direction that helps a brand look premium and consistent, which tends to matter more as a business scales and starts investing in advertising.
In some cases, yes. Depending on the project, certain visuals can be created using existing assets, AI-generated elements or a combination of remote planning and on-location production. This is usually discussed and agreed during the pre-production phase based on what each brand needs.
Professional photography directly affects how quickly people trust a brand and decide to buy. Stronger visuals tend to improve click-through rates on ads, conversion rates on e-commerce and overall brand perception, making it one of the highest-leverage investments for brands that rely on visual platforms to sell.
Look for a photographer with experience in your category (food, beverage or product-based brands), a structured pre-production process so nothing is left to chance, and a portfolio that shows consistent, strategic visual storytelling rather than just nice individual shots. I specialise in exactly this: turning a product launch into a complete set of commercial photography and short-form video built for e-commerce, ads and social from day one.
Yes, I offer both photography and videography for commercial projects, from product and food photography to short-form video like teasers, product highlights and recipe videos. Every asset is planned together during pre-production, so the photos and videos work as one coherent set rather than two separate productions.